Increasing Sales and Profits as a Destination Business

Jon Schallert is the only business speaker in the world specializing in teaching businesses and communities how to turn themselves into Consumer Destinations. Jon speaks to thousands annually on his Destination Business process, which he developed over the course of thirty-five (35) years while interviewing over 10,000 independent business owners in over 600 cities and towns.

In this workshop created for Michigan business owners and community leaders - with a focus on Pontiac - Jon will show how most businesses today can attract more customers, increase sales and profits, and lower their marketing costs when they start positioning themselves as Destination Businesses. Attendees will also learn how any business can apply his Destination strategy to attract more local customers, while at the same time pulling faraway customers from outside the area, sometimes from hundreds of miles away!

Attendees of this workshop will also learn:

• The simplest, most powerful tool to attract the best, highest-spending customers.
• How to get a customer to love your business within seconds of entering your location or just by glancing at your website
• How to maintain profit margins and limit price discounting, while keeping happy customers
• How to create free publicity that has 12 times the power of traditional advertising
• How to incorporate strategies used during the pandemic that will help increase your business profits in 2022, into all of 2023

Immediately following the workshop, Jon will engage all attendees in a Marketing Roundtable that takes their current business challenges and shows them how his Destination principles can be immediately applied to them.

Regarding lunch, Main Street Pontiac will be covering the FIRST 50 attendees to RSVP that are either a Pontiac resident OR Pontiac business. Lunch can be purchased on site or at the various local businesses around the venue for other attendees to support our small business community. A light continental breakfast will be provided.

The agenda for the session is:

• 8am - 11:15am - Workshop
• 11:30am - 12:30pm - Lunch
• 12:30pm - 2pm - Marketing Roundtable